Choose your foods wisely

November 3, 2009

Now Kellogg’s is trying to promote a healthful image of their Cocoa Krispies cereal, by claiming “Now helps support your child’s immunity”.  The company is justifiying this claim by adding more vitamin A, C, and E to the cereal, which studies show can help support immunity.  However, what most people don’t realize is that all vitamins and nutrients help in some way to support a healthy immune system when part of a healthy diet.   If you take a closer look at this cereal, you’ll see the second and third ingredient is sugar and the fourth ingredient is partially hydrogenaged vegetable oil (i.e. ‘trans fat’).  Unfortunately, I would not classify this cereal as healthy or even recommend it as a way to enhance immunity.  This is a perfect example of how food labels may be misleading and consumers may need to depend on their common sense when choosing foods. See more in the article from USA today below:

http://www.usatoday.com/money/industries/food/2009-11-02-cereal-immunity-claim_N.htm

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